Opening the page.
Chapter one
Where clothes end and fashion begins: why it changes, who makes it, and the calendar it keeps. Six pages.
Page two
Why it moves
Fashion pulls two ways: we copy to belong, and differ to stand out.
Page three
Who makes it
Designers, makers, shops, media and the people who wear it.
Page four
Couture to high street
Haute couture, ready-to-wear, the mass market and bespoke.
Page five
The fashion calendar
Collections are shown about six months before they are worn.
Page six · Checkpoint
Checkpoint
What fashion is, why it moves, who makes it and when.