Opening the page.
You
As you save, search and skip, we notice what keeps coming back and write it down here, with the evidence behind every line. Nothing appears until there is something real to notice.
Built only from what you do, and private to you.
Colours
We paint them in the amounts you keep them, then suggest pairings worth trying, and we say when one would be new for you.
You keep returning to camel.
After Sanzo Wada’s 1933 dictionary of colour combinations.
Three ways of knowing you
We read what you save three ways: the shapes and surfaces you choose, what you do with them, and where they hold true. Then we draw it on one figure, in your own words and colours.
What you do, and where it lives
How formal and how loud, tucked or belted, jewellery or the bag first; then the decades and occasions your saves are dressed for. Each one drawn, and every word kept.
Over time
We show what is holding, what is emerging and what is fading, and the things you keep passing over.
Fit
Add your measurements once and we read each shop’s own chart, and we say so when you sit between two sizes.
Your say
We notice, and you decide. If a word does not sound like you, take it out and your style is worked out again without it.